AI at a Turning Point
When I started as Faculty Communications Manager at Queen Mary, I knew that in order to achieve organisational goals I needed to make the faculty’s communications much more proactive and strategic.
So I introduced a new thematic campaigns approach, focusing on areas of strength in Queen Mary’s science and engineering - one at a time (because we have lots of strengths).
The university since adopted this thematic approach in its own brand campaign, so now the faculty’s campaigns mirror the university’s.
In 2023, I knew we needed to be shouting loudly about Queen Mary’s AI research - and when the UK government announced its AI Safety Summit, I wanted to ensure Queen Mary participated.
So I teamed up with our Professor of Ethics, Technology and Society David Leslie. Together with the events team, we organised an event as part of AI Fringe, in partnership with the APPG AI, the Turing Institute and Big Innovation Centre. The event brought together a distinguished panel of AI experts from all around the world.
It was an early activation moment for the university’s AI campaign, which is just launching - but we’ve already seen some exciting outcomes, including £1.23m for new research on AI, Professor Leslie co-lauching UNESCO’s Global AI Ethics and Governance Observatory - and some other big things tba.
You can also see on this page a video of one of our engineers, from my previous campaign on green energy.