Stories
The news is in my veins because my parents and grandparents were journalists.
After completing my PhD in literature and psychoanalysis, I also took an MA in International Journalism. (An unusual combination maybe, but like journalism psychoanalysis is all about really listening to people's stories.)
As Faculty Communications Manager for Science and Engineering at Queen Mary University of London, I oversee our media relations strategy, plans and delivery. Here are some example successes. Many of these were delivered in partnerships both in the UK and overseas:
- 2 morning headlines on the BBC Radio Four Today programme; and an interview with a leading AI researcher on New Year's Day (at 39:51).
- 841 pieces of coverage of an ocean under Saturn's moon Mimas (featured on Apple Top news).
-719 pieces of coverage of a biodiversity monitoring breakthrough (it's definitely peak science news when the world's top two science journals Science and Nature cover it).
-1 academic achieving the third highest attention score ever across all of leading publisher Taylor & Francis' journals for this research (léelo en español).
- Expert commentary on the UK's net zero strategy the UAE's practice of gas flaring, Google's AI for climate forecasting breakthrough, and more.
- Extensive trade press coverage of the first study to measure emissions on LNG carriers.
- Beautiful coverage of the origins of baobab trees (see also e.g. Publico, The Hindu; we especially love that the researchers included a husband and wife couple).
- Other viral stories on subjects including a new method to detect aliens (see also e.g. Gizmodo, Wired, Futurism and the Indian Express); pop melodies becoming less complex (also in e.g. the NYT, and NPR) using a third robotic arm, and fantasy football being bad for mental health (also everywhere from GRM Daily to the American Heart Association!).
- And last but definitely not least: over 2000 pieces of coverage of research changing the way we think about bees. The BBC compared the lead researcher to Galileo – and referenced the introdution to our video!