UCL and Brexit
Strategic campaigns for University College London (UCL)
It had become apparent that some staff and students at UCL weren't aware of everything the university was doing to support them through Brexit. Meanwhile we needed to position the university strategically.
Engaging with senior stakeholders across the university, and using my own knowlege, I wrote key messages and case studies that captured the full range of UCL's activities in relation to Brexit.
I used these as the basis of a campaign that ensured that the messages were getting through, and that UCL presented a coherent and positive front on this divisive issue.
