UCL and Brexit
We needed to ensure that staff and students at UCL were aware of everything the university was doing to support them through Brexit. We also needed to position the university strategically, to ensure positive outcomes for the university, the higher education sector, and the whole country.
Collaborating with senior stakeholders across the university, including the UCL European Institute, and using my own knowlege, I wrote key messages and case studies that captured the full range of UCL's activities spanning Brexit, European engagement, policy research and advocacy.
I used these as the basis of a campaign that ensured UCL presented a coherent and positive front on this divisive issue, while strengthening its engagement and partnerships in Europe, and continuing to attract EU students and funding.